Search Engine Optimization (SEO)
What is SEO?
Search engines are the primary tools for people to find information. Companies use advertisements to boost visibility and promote their web page to be easily discovered by the customers browsing it. If the search engine AI struggles to analyze and display your company’s web page, so would the potential customers do. This is where Search Engine Optimization(SEO) comes in; ensuring visibility to the customers browsing for relevant search keywords.
Gloim, a Google partner, has developed SEO techniques over the past decade to make sure your company’s web page can be easily understood by Google and in Korean(NAVER and Daum) search engines. SEO enhances web page appearance via relevant search keywords, attracting more customers and reducing the need to navigate away. Furthermore, SEO can positively impact search ads and social media ads, contributing to successive marketing campaigns. Gloim conducts technical SEO applying the latest algorithm and search trends utilizing the WordPress CMS.
Mechanism of Googling
Crawling
Indexing
Ranking
Showing search result
Google Search goes through a process called crawling, where it visits a web page and gathers information such as URLs, title, content, and Meta tags. During this crawling phase, Google accumulates data about the webpage, including the number of visitors and links.
This information is then stored in an index. The index retains details obtained during crawling, like URLs, title, content, Meta tags, visitor count, and link count.
Google Search evaluates the contents of the web page, considering factors such as substance (content), the number of visitors, the number of links, and the credibility of the webpage.
Based on this analysis, Google determines the ranking of the search results. The system uses these criteria to decide the order, title, substance, and link of the search results, which are then presented to the user.
Crawling
Indexing
Ranking
Showing search result
List of Services
- Keyword research : We conduct in-depth analysis of competitor companies and identify keywords aligning with current business trends. The findings inform the creation of Meta tags and other essential components.
- Web page analysis : We dissect the web pages according to Google SEO guidelines, optimizing analysis tools such as Google Search Console and Google Analytics.
- Technical SEO : We implement technical measures for SEO, facilitating the collection and analysis of web pages by search engine crawling robots. This includes HTML structuralization, optimization of server conditions, URL redirection, resolution of 404 errors, utilization of JavaScript, responsive web design, etc. We also conduct web page indexing requests and monitoring.
- Web standard and web accessibility : Adhering to W3C’s web standards, we ensure compatibility across browsers, including Chrome, Safari, Firefox, Microsoft Edge, Opera, etc.
- Maintenance : Our maintenance services encompass the modification and updating of web pages, hosting management, domain purchasing and integration, SSL installation, etc.
- Crafting multilingual web pages : We specialize in creating web pages in various languages, including English, Korean, Japanese, Chinese, Vietnamese, Spanish, Arabic, Thai, German, French, etc.