Twelgo
Twelgo, Gloim’s official reporter and a curious otter!
Out in the field, Twelgo brings you marketing stories, expert insights, and the latest trends — all delivered in a way that’s easy to follow and friendly to read.
Twelgo’s favorite things? A strong cup of coffee, a nap on the water, and listening to stories discovered while exploring every corner of the world.
Introduction In today’s digital world, good copy isn’t just what moves people — it’s what gets searched and clicked. Emotion still matters. But in online communication, even emotion must be structured. The language we write must speak to two audiences at once: the algorithm that finds us and the human who chooses us. This article […]
We began with a single question: “What would change if your product met Korea?” For the past decade, we have walked alongside countless global companies entering the Korean market. Along the way, we discovered one undeniable truth. Excellence in product and technology alone is not enough. A strategy that bridges language, culture, and the unique […]
